What is Domain | How to choose a Good Domain Name

What is Domain

Domain name is a unique name which is used to identify websites. It is the process of giving addresses to web servers and web pages. Domain name is always should be easy to remember and easy to spell. Each website has a domain name which is known as an address to access the website.

While you are accessing a website, the domain name is mainly decoded to an IP address that defines the server where the website is actually located. This decoding is performed dynamically by a service called Domain Name System.

In a website address or URL, the domain name is the whole thing between the protocol sign and the first slash if it’s available.

So, for example, in the URL: https://seoschoolbd.com/about/

The domain name is: seoschoolbd.com

Domain names are also used for email addresses: info@seoschoolbd.com

While you are going to set up a new website for your new business, the main thing you need to be concerned about is what should be your domain name?

Why We Need a Domain Name

Your domain name is your unique identity in the internet world. For any individual, business or organization plan having Internet presence should invest in a domain name. To have your own domain name, website and email addresses will present you and your business with a more professional look. Another important reason for a business to register a domain name is to protect copyrights and trademarks, build creditability, increase brand awareness, and improve search engine ranking.

What is Domain Name System

The Domain Name System is a form of control identification system of domains and subdomains. All domains are mainly subdomains of another domain. At the top of the structure, the system is the (unnamed) Domain Name System itself.

The Domain Name System administrators have the right of entry to the Top Level Domains. These are the "extensions" such as “.com” “.net” “.org” For instance,

  • ​seoschoolbd.com
  • seochoolbd.net
  • seoschoolbd.org

Each Top-level Domain (TLD) is controlled by a different company or agency, which gives the ability to set up a subdomain.

For many TLD domains, the instant sub-domain is what is purchasable by consumers for use as a domain name. That isn't always the directory since country code TLDs sometimes has a two-tier system for example

  • seoschoolbd.com.au
  • seoschoolbd.org.uk

Vendors of these secondary domain names can create additional subdomains if they want

  • blog.seoschoolbd.com
  • store.seoschoolbd.org.au

Possibly most of these subdomains will be directly controlled by a third party who is given the administrative right to use over the subdomain. That's what occurs on many blog networks.

How to choose a Good Domain Name

The name is the most important thing to convey your business message to the consumers.

Things to Consider Before Making a Good Domain Name

There are no unique rules to create domain names but still, there are some regular guidelines to follow and these are extremely dependent on what you are trying to complete.

Some guidelines to follow while choosing a Domain name. Domain name should be-

  • As short as possible
  • Easy to spell
  • Easy to memorize
  • Keyword definite or well branded
  • Should not use any type of punctuation other than hyphens
  • Try to use .com or .org at the end

What is Branding & Keywords specifications

From an SEO perspective, it would be perfect for your brand name and your main keywords to be the same.

For example, if you are an opening an SEO training center in Dhaka, the ideal selection would be for your company name to be "SEO training Dhaka" and your domain name to be seotrainingdhaka.com.

It doesn’t work all the time though. There are some branding issues come related to these for getting search engine traffic.

Maybe you need a smart, invented word kind of a name. Or it can be maybe your company or organization has been around for a long time and it already has a brand name. For these reasons making a brand apart from Search Engine is quite critical, and the target is to make people search for you particularly.

Another way is to work on SEO for specific keywords and phrases in articles and blog posts different from your home page.

If you aren't demanding to make a brand name part from your keywords — for instance, if you truly just want to optimize your whole business to monetize niche keyword traffic then your domain name should be just an edition of the most common search query within your niche.

For example, a site dedicated to selling seeds for plants might be:

seedsforplants.com OR buyplantsseeds.com

Sometimes the option of a phrase is understandable from a branding point of view. If several options seem reasonable, you should use Google keyword tools to find the proper keyword list to boost maximum traffic for your site.

Use of Hyphens in Domain Names

Some people consider that hyphens can be a good idea in keyword-rich domain names because they make it easier for Google to parse the individual words. The thinking looks like in reality is given below

  • seeds-for-plants.com​

A more SEO friendly name would be

  • seedsforplants.com

In reality, this isn't true. Google and all other Search Engines have no difficulty parsing out the words in the no-hyphen version.

Also, hyphenation may generate a branding problem, for two reasons

  1. Domain names with hyphens look like spammy which can take away some valuable visitors, or
  2. People can forget hyphens while trying to access your site directly.

So it sounds kind of problematic. But those people who have taken their domain with some hyphens now possibly they may be in trouble because the non-hyphened version has already been taken now.

This can be the reason for the loss of traffic and weakening of your online brand because people will predictably type the non-hyphenated version of your domain name and wind up on someone else's website or parked domain.

So I must say hyphens are neither good nor bad for SEO but for some reasons it is best to avoid them if possible.​

Domain Name & How to Spell

Obviously, Domain names should be as simple to spell as possible. Irregular spellings or a mix of letters and numerals can make it tricky for people to keep in mind. It also makes it complicated to spell out the domain name verbally.

Top Level Domains .COM and .ORG

It is usually an excellent idea to register and use the .com or the .org TLDs for websites because these are the most common top-level domains and also easy to remember.

The most general reason to use one of the alternates gTLDs like .net, .info, .biz is that the most wanted .com domain name may not be available. This is not a good enough reason.

Use of .com is so well-known and accepted that you will frequently lose traffic because people will mistakenly navigate to the .com version of your domain.

Moreover, these second-tier gTLDs are usually not trusted by the public. It also can affect your credibility that will make it much less likely that people will buy from you, connect to you, or engage with your content.

A number of web hosting companies, registrars, and SEO experts will declare that using .com or .org domain is better for SEO. There is no true evidence to suggest that any search engine considers .com and .org domains to be of higher superiority than any others, or that it influences ranking directly.

However, there may be a little truth to this belief.

Search engine rankings are basically influenced by links to a site from other pages and social media. If the site's URL seems unreliable, then it is less likely that people will connect to it or share a page from it to Facebook. This will have a big impact on SEO.​

Geographic Location Based Domain Names

If you are a service provider for a specific geographic location or you have a retail store for a specific location like a doctor, solicitor, caterer or teacher, it must be a wise idea to include the name of your city or targeted location into your domain name, while you are trying for a keyword-rich domain name.

People tend to search for certain types of services, stores, and restaurants for specific locations by including the city or neighborhood name in their search. For example, if I want to learn SEO I will search SEO learning centers those are close to me.

The Domain You Want Is Already Taken!

It is rear that we are trying to find our desired domain but it is free because all the obvious choices are taken.

It happens to everybody at some point. You have got an idea for a new business, website, or app. You have to pick a perfect name as well. Let’s say you are going to register your preferred domain name and you enter the name in the box but only to find that it is not available.

In such cases try your second choice. If that too is not available is time to start with new variations. But if what all good ones are taken already.

The worse thing is you are checking out all the websites at your domain and find there is nothing in it. All these sites are just registered for years or months but they are not even using it. Now you need to find a new word or a new name for your website since all your planned names are in use, you might need to decide to keep searching with names until you get one with .com

If there is an option you can try to buy the domain from the current owner as well.​

Domain Aftermarket

There is a whole trade between people who buy the domain names and re-sell them. Most of these domains are included with valuable keywords, common phrases, or names relevant to popular culture and latest trends.

If you find that the domain name of your choice is currently in use but maybe not available for sale but if you see the domain is not in use or parked, that means there is a chance maybe someone already bought it to resell it later.​

Reasons to Buy an Existing Domain Name

The main reason is that you already have a plan for the domain name and you need it.

There may be few other reasons to look for already registered domain names.​

  • Mostly all the perfect short words, common phrases, and famous keywords are already taken, so if you want to have one of those you need to look into the aftermarket.
  • We already know that the age of a domain is an important factor for Search Engine Ranking.
  • A registered domain already has some existing backlinks since the site is in use for some time. These backlinks can help you get a head start on your SEO efforts.
  • Since most common phrases are already taken, it is quite difficult to find exact match keywords.

Actually, the right to use a domain name is given by domain name registrars that are accredited by the ICANN, the association charged with overseeing the name and number systems of the internet.

In addition to ICANN, every top-level domain is controlled and serviced technically by an administrative organization serving a registry. A registry is liable for maintaining the database of names registered within the TLD administrators. The registry receives registration information from every domain name registrar approved to assign names to the related TLD and publishes the information using a special service.

Registries and registrars generally charge a yearly fee for the service of delegating a domain name to a user and providing a default set of name servers.

Now whether you use your own creatively generated domain name, borrow from somewhere else, or buy one from someone else, it is your choice. You know what you need best, and with all the above information at hand, you can easily decide what you want to do. Your domain names will the name your website will be identified with; it will be the address where internet users can connect with you and your website. So choose wisely.


Senior SEO & Affiliate Marketing Trainer at BITM. Successfully completed over 80+ batches & 30+ Offshore Outsourcing Workshop at BITM (BASIS Institute of Technology & Management) & BCC (Bangladesh Computer Council).

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