PPC or Pay Per Click is one of the most dominant and focused forms of marketing today. With more than 1 billion people turning to Google for their searches, it remains an area having high potential for advertising. Top ranking in free search results is good, however, for many, there are some distinctive advantages to paid search marketing that other marketing strategies cannot match to. The most important advantage is that free search results for your desired search terms may be out of reach or highly contested. However, with pay per click advertising, there is more assurance that your product or service will reach the right people at the right time, just when they are looking for it.
So if you want your business name to pop up to maximum number of viewers who are looking for products and services of your industry, PPC is the right choice for you.