INTRODUCTION (Mentor: Md Faruk Khan)
What is Local SEO?
Difference between SEO & Local SEO
Why You Need Local SEO?
Why You Should Take This Course & What you’ll be Able to do By the End.
FUNDAMENTALS & GETTING PREPARED (Mentor: Md Faruk Khan)
Know about the Local Search and it’s SERP impact.
Understand Google Local Pack and One Box Results.
Planning & Getting Prepared
Collect Business information before starting the project.
Knowing Your Target Audience & Website Goals.
KEYWORD RESEARCH (Mentor: Mushfiqul Hassan)
What is a Keyword?
What is Keyword Research?
Types of Keywords
Why dose a Business needs keyword research?
Keyword research Extensions & Tools
Finding Keywords You Are Already Ranking or New Keywords For Your Business
Researching Your Competitor’s Keywords
Selecting Final Keywords
Practical Task
KEYWORD PLACEMENT (Mentor: Mushfiqul Hassan)
Where those keywords go on a page in a website
Primary Keyword
Secondary Keywords
Supporting Keywords
Wrap-up
ON-PAGE OPTIMIZATION (Mentor: Md Faruk Khan)
Title Tag Optimization
Meta Tag Optimization
URL/Permalink
Heading Tag
Anchor Text
Internal and External Links
Image Optimization
Content Optimization
E-COMMERCE SEO (Mentor: Md Faruk Khan)
Title Tag Optimization
Meta Tag Optimization
URL/Permalink
Heading Tag
Image Optimization
Content Optimization
WORDPRESS WEBSITE CREATE & SEO (Mentor: Md Faruk Khan)
Introduction of cPanel
WordPress Installation
Introduction of WordPress Dashboard
WordPress Page & Post
WordPress Category
WordPress Theme Customization
Create a Complete Website
WordPress SEO Plugin
WordPress Page Optimization
Practical Task
GOOGLE MY BUSINESS (GMB) (Mentor: Mushfiqul Hassan)
How to Determine If Your Business Is Already Listed
Adding Your Business If It’s Not Already Listed
Google’s Guidelines for Listing on Google My Business
GMB Optimization & Verification
The Importance of Google Reviews
The Quickest and Easiest Way to Get Reviews
GMB Maintenance
Practical Task
FACEBOOK BUSINESS PAGE (Mentor: Mushfiqul Hassan)
Facebook Business Intro
Create a Facebook Business Page
Optimize a Business Page
Set Call to Action
Set Messaging option
Add Products or Services
Page Maintenance
Facebook Business Page Insights
Practical Task
YOUTUBE CHANNEL CREATION & VIDEO OPTIMIZATION (Mentor: Mushfiqul Hassan)
Important of YouTube in Local SEO
Create a YouTube Channel
Complete Optimization of a YouTube Channel
Associate Website into YouTube
Create a Video for you Business
Optimize the Video for your Channel
YouTube SEO
Video Marketing
Practical Task
LINKEDIN COMPANY PAGE (Mentor: Mushfiqul Hassan)
Important of LinkedIn Company Page
Create a LinkedIn Company Page
Complete Optimization of a LinkedIn Company Page
LinkedIn Page Maintenance
Practical Task
BING LISTING (Mentor: Mushfiqul Hassan)
How to Determine If Your Business Is Already Listed
Adding Your Business If It’s Not Already Listed
Add your business to Bing & verify it.
Bing place optimization
STRUCTURED DATA – SCHEMA (Mentor: Md Faruk Khan)
What is Structured Data?
What is Structured Data Markup?
Markup Formats & Placement
Structured Data Markup for Google
Rich Result Card
Knowledge Graph Card
Generate Schema Data with JSON-LD
Schema Testing & Implementation
CITATIONS & BACKLINKS (Mentor: Md Faruk Khan)
What is Citation Building?
Types of Citation
How to Create Effective Citation for Business.
List of citation website for US, UK, Canada
Profile Backlinks
Profile Backlinks Website List
Maintain a Blog
Article Submission or Guest Posting
Quora Should be a Good Resource
Practical Task
COMPETITORS & ANALYZING THEIR SEO EFFORTS (Mentor: Md Faruk Khan)
Who is Your Competitors
Competition Analysis Process
Practical Task
GOOGLE SEARCH CONSOLE & GOOGLE ANALYTICS (Mentor: Md Faruk Khan)
Google Search Console add and verification.
Performance
URL Inspection
Security & Manual Action
Settings
Add a site to Google Analytics
EARNING OPPORTUNITIES (Mentor: Md Faruk Khan)
Freelance Marketplace, Like Fiverr
Local Marketplace
Direct Client
