IMPORTANT?
এবারের ট্রেনিং এ আমরা যে ক্লায়েন্ট এর জন্য এসইও করবো, তিনি পেশাতে একজন আইনজীবি। অর্থাৎ তার বিজনেস কে গুগলে র্যাংক করানোর জন্য আমাদের যা যা করণীয় আমরা সবকিছুই করবো। আর এটাই হচ্ছে এই কোর্স এর আলোচ্য বিষয়।
এবারের ট্রেনিং এ আমরা যে ক্লায়েন্ট এর জন্য এসইও করবো, তিনি পেশাতে একজন আইনজীবি। অর্থাৎ তার বিজনেস কে গুগলে র্যাংক করানোর জন্য আমাদের যা যা করণীয় আমরা সবকিছুই করবো। আর এটাই হচ্ছে এই কোর্স এর আলোচ্য বিষয়।
INTRODUCTION
What is Local SEO?
Difference between SEO & Local SEO
Why You Need Local SEO?
Why You Should Take This Course & What you’ll be Able to do By the End.
FUNDAMENTALS & GETTING PREPARED
Know about the Local Search and it’s SERP impact.
Understand Google Local Pack and One Box Results.
Planning & Getting Prepared
Collect Business information before starting the project.
Knowing Your Target Audience & Website Goals.
KEYWORD RESEARCH
What is a Keyword?
What is Keyword Research?
Types of Keywords
Why dose a Business needs keyword research?
Keyword research Extensions & Tools
Finding Keywords You Are Already Ranking or New Keywords For Your Business
Researching Your Competitor’s Keywords
Selecting Final Keywords
COMPETITORS & ANALYZING THEIR SEO EFFORTS
Who is Your Competitors
Competition Analysis Process
Practical Task
WEBSITE BLUEPRINT
How should your website look like
Call to Action setup
Write Heading Tag
WORDPRESS WEBSITE CREATE & SEO
Introduction of cPanel
Introduction of WordPress Dashboard
WordPress Page & Post
WordPress Category
WordPress SEO Plugin
WordPress Page Optimization
ON-PAGE OPTIMIZATION
Title Tag Optimization
Meta Tag Optimization
URL/Permalink
Heading Tag
Anchor Text
Internal and External Links
Image Optimization
Content Optimization
TECHNICAL SEO
Robots.txt
Sitemap
Redirection
Mobile Friendly Test
Broken Link Fixing
Crawl Ability & Index Ability
Canonical Issues
PAGE SPEED (WEB CORE VITALS)
Page Speed Insight Test
Page Speed Improvement Checklist
Update WordPress Versions & Plugins
Upgrade Memory Limit & PHP Version
Fix Web Font Loading Issues
Gzip Compression Enable
Next Generation Images Upgrade
Cache Plugin Setup
Free CDN Setup
STRUCTURED DATA – SCHEMA
What is Structured Data?
What is Structured Data Markup?
Markup Formats & Placement
Structured Data Markup for Google
Rich Result Card
Knowledge Graph Card
Generate Schema Data with JSON-LD
Schema Testing & Implementation
GOOGLE SEARCH CONSOLE & GOOGLE ANALYTICS
Google Search Console add and verification.
Performance
URL Inspection
Security & Manual Action
Settings
Add a site to Google Analytics
GOOGLE MY BUSINESS (GMB)
How to Determine If Your Business Is Already Listed
Adding Your Business If It’s Not Already Listed
Google’s Guidelines for Listing on Google My Business
GMB Optimization & Verification
The Importance of Google Reviews
The Quickest and Easiest Way to Get Reviews
GMB Maintenance
FACEBOOK BUSINESS PAGE
Facebook Business Intro
Create a Facebook Business Page
Optimize a Business Page
Set Call to Action
Set Messaging option
Add Products or Services
Page Maintenance
Facebook Business Page Insights
Practical Task
YOUTUBE CHANNEL CREATION & VIDEO OPTIMIZATION
Important of YouTube in Local SEO
Create a YouTube Channel
Complete Optimization of a YouTube Channel
Associate Website into YouTube
Create a Video for you Business
Optimize the Video for your Channel
YouTube SEO
Video Marketing
Practical Task
LINKEDIN COMPANY PAGE
Important of LinkedIn Company Page
Create a LinkedIn Company Page
Complete Optimization of a LinkedIn Company Page
LinkedIn Page Maintenance
Practical Task
PINTEREST BUSINESS ACCOUNT
How to Determine If Your Business Is Already Listed
Adding Your Business If It’s Not Already Listed
Add your business to Bing & verify it.
Bing place optimization
CITATIONS & BACKLINKS
What is Citation Building?
Types of Citation
How to Create Effective Citation for Business.
Profile Backlinks
Profile Backlinks Website List
Maintain a Blog
Article Submission
Quora Should be a Good Resource
Practical Task
GOOGLE RANKING
Rank Tracking
Strategies Planning
Work Reporting
BONUS
Client Proposal
Website Analysis or SEO Audit
Work Reporting
